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Must Be Beauty

MA QIUSHA

Must Be Beauty

Single channel video

Color, sound, 4’08”

2009

Courtesy of Beijing Commune

 

In the video Must Be Beauty (2009) we see the artist laying on a bed, upside down, swallowing all sorts of creams, tonics and beauty products. Watching the action we are prompted to think that she can’t be really eating that “stuff” yet at the same time, for a form of identification (similar to the “Pavlov effect”), we feel disturbed and full up as we were swallowing those products. The work deals with the obsession for beauty, reaching such a point that people feel compelled to “interiorize” it in the hope they can be more effective.

IMAGES

Must Be Beauty

Ma Qiusha

Artwork Details

Artist:
Ma Qiusha
Title:
Must Be Beauty
Created date:
2009
Medium:
Single channel video, Color, sound, 4’08”

IMAGES


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